As the Editors of iQHAWE Magazine, we, Anastatia Nkhuna and Renaè Mangena, have always embraced boldness in our individuality and confidence to stand out. Starting new trends and making waves in the media space requires us to be fearless, to push boundaries, and to redefine what self-expression truly is.
In much the same way, AYANA was created to do exactly that: to transform South African fashion, one statement-making piece at a time. With a vision to blend daring designs with timeless elegance, AYANA is about empowering women who are unapologetically themselves. Whether you’re a working professional, a creative spirit, or simply a woman who owns her style, the AYANA woman is always ahead of the curve.
“AYANA is breaking barriers, making high-end fashion accessible, and giving women the confidence to express their individuality. It’s a game-changer,” adds Renaé Mangena, Editor-in-Chief of iQHAWE Magazine.
The debut collection is a true reflection of this ethos, offering a carefully curated selection of versatile, statement-making pieces that can easily transition from day to night. With bold silhouettes, vibrant hues, and elevated wardrobe essentials, every design is crafted to inspire self-assurance and individuality. True to AYANA’s “top-to-toe” approach, the brand also includes matching footwear and accessories, ensuring a complete, curated look for every woman who wants to express herself fully.
“AYANA represents a shift in how we, as women, approach fashion. It’s about boldness, authenticity, and empowerment. We’re excited to see how this brand empowers women to truly own their style,” says Anastatia Nkhuna, Vice-Editor of iQHAWE Magazine.
When we had the opportunity to explore AYANA’s new collection, we had so much fun embracing the designs, and as the boss-babes we are, we were in awe of how AYANA is already disrupting the industry. The brand’s distinct aesthetic and unwavering commitment to affordability are what set it apart. By bridging the gap between high-end fashion and accessibility, AYANA ensures that every woman has the opportunity to embrace her personal style, without compromise.
