Heineken® House invites you to experience the ultimate collision of culture and creativity, a one-of-a-kind event redefining social connection. On January 25, 2025, Johannesburg will transform into a vibrant hub where art, fashion and music converge, offering an electrifying journey into Heineken® ‘s world of innovation.
Every room is created to fire up the creativity within
Music
The experience promises an unforgettable lineup, featuring music luminaries like Dee Koala and DBN Gogo, who bring their unmatched energy and artistry to the stage. Dee Koala, celebrated for her award-winning contributions to South African hip-hop, and DBN Gogo, a platinum-certified DJ and producer, that as many already know will have your shazam working overtime.
Visual Art
Creators like Samurai Farai and Yay Abe will be showcasing their works. Farai’s will be exhibiting thought-provoking art that explores identity and mental health, while Yay Abe’s colourful illustrations reflect joy and playfulness, making Heineken® House a canvas for creativity.
Fashion
Together with edgy collaborations from local brands like Rosey & Vittori and DENIMBYDOME they aim to fuse South African streetwear with global influences, celebrating self-expression through bold designs.
