As the brand expands, JD Sports celebrates the opening of its second store at Eastgate Shopping Centre.
10 December 2024. marked the grand opening of JD Sports’ second location in Johannesburg, situated in the prime retail hub of Eastgate Shopping Centre. Spanning 495 square metres, the new store boasts cutting-edge retail design that merges sleek modern aesthetics with functional enhancements, offering customers an elevated shopping experience.
JD Sports, a global leader in branded sports and casual wear, brings its signature style to South Africa by combining internationally recognised brands like Nike, Adidas, New Balance, The North Face, and Under Armour, with a unique customer proposition.
Highlighting its commitment to South African talent, JD Sports collaborated with local artists Boemo and Lorenzo Plaatjies, creating a vibrant mural at The Beach Wall in Braamfontein. This project seamlessly connects JD’s global sportswear heritage with local art and culture.
The Eastgate store opening is being celebrated with a host of in-store events, including a ribbon-cutting ceremony, giveaways, a customisation station, live music by DJs such as Lelowhatsgood, Ponahalo, Tnx, Alex Michaelson and many more , with appearances by athletes and influencers.
Rooted in its ethos of family and community, JD Sports promises an immersive experience throughout the week, including gifts with purchases over R500 in addition to daily activations:
– Wednesday, 11 December: Shoelace customisation powered by adidas, live music, and sneaker cleaning.
– Thursday, 12 December: Live painting and giveaways powered by New Balance, DJ sets, and sneaker cleaning.
– Friday, 13 December: Tote bag customisation powered by Nike, live music, and sneaker cleaning.
The store will remain open until 9:00 PM on Friday, concluding the opening week with style.
TFG CEO Anthony Thunström shared his excitement about the partnership, highlighting its potential to strengthen TFG’s position as the premier destination for athletic and leisure sports apparel in South Africa:
“We’re delighted to be bringing JD Sports to South Africa. Our sports brands have strong experience and depth in the local market, and the JD Sports presence will amplify TFG’s leadership position.
We are determined to put our customers first with a truly superior shopping experience – ensuring they know where to go for the best products available in SA.”
JD Sports’ International Franchise Director, Chris Rowan, echoed these sentiments:
“We are very excited to see our first store in the region come to life and look forward to welcoming our new customers. This is a further milestone in our international expansion strategy as part of our ‘JD Brand First’ global strategy. We are delighted to be working with TFG, one of the most respected retailers in South Africa, as we continue to bring JD’s distinctive offering to more customers globally. Special thanks must go to the teams for their relentless hard work to deliver this incredible retail experience and our brand partners for their continued support in our global expansion.”
Expanding JD’s Footprint in South Africa
With a vision to redefine sportswear shopping in South Africa, TFG plans to expand JD Sports’ presence significantly, with an ambitious goal of opening 50–60 stores over the next five years.
For more information, visit www.tfglimited.co.za
Follow JD Sports South Africa
– Instagram: @jdsportsza
