Summer Gig Guide: Never Rush A Sunday
In seasons where weekends often pass in a blur, Never Rush A Sunday (NRAS) invites us to slow down, savor the moment, and celebrate creativity, culture, and connection. This uniquely curated event has quickly become a haven for those who appreciate the finer things in life—art, music, and meaningful experiences.
Known for his refined creative sensibilities and a deep appreciation for intentional living, we chat with NRAS’s Creative Director , Stephen of Kent , who offers a behind-the-scenes look at the event’s evolution, ethos, and impact.
More than just an event, Never Rush A Sunday is a movement—a celebration of what it means to pause, reflect, and create community in an increasingly fast-paced world. Follow their journey and join the celebration
What inspired the creation of Never Rush A Sunday (NRAS), and how has the concept evolved over the years?
So, we’ve always been a collective focused on hosting unique, experiential gatherings. To give you some context, we’re a music label called Blank Space Records. About two years ago, I was launching my EP project, Future Kwaito, Volume 3, and I wanted to create an experience for my listeners and community to enjoy my music in a more personal, engaging way.
Our model was simple: launch the music on a Friday with a gallery show—our first was at the Melrose Gallery—and then host something called Never Rush a Sunday to close the weekend. The idea stemmed from a playlist I curated with a friend, Arnold Basajjasubi , called Never Rush a Sunday. It featured an eclectic mix of R&B, alternative music, and other soulful sounds that reflected our tastes. We took the vibe of the playlist and transformed it into an event.
The first one was chaotic. Our initial venue canceled on the day, so we scrambled to find another. We ended up at Mea Culpa and had to notify everyone of the change. The sound system wasn’t great—it was essentially a glorified bluetooth speaker—but the energy was unmatched. Despite the challenges, the event was a success, and it solidified Never Rush a Sunday as a unique concept. That’s how it all began.
What informs your process of selecting artists and themes for each event?
Our selection process is guided by what Never Rush a Sunday represents—its sound, energy, and identity. The music we feature typically falls within R&B, alternative, or adjacent genres. There’s a real appetite for alternative music in South Africa, given how homogenized the music scene has become over time.
We prioritize artists who align with our vision—those who can perform well with a live band and offer a complete musical experience. That’s why we book just one performer per event, ensuring their stage presence and artistry resonate deeply with our audience. On the DJ front, we focus on tastemakers—people with exceptional curation skills. For example, we might book a DJ like Bilal, who seamlessly blends bossa nova, jazz, and R&B to create a refined sonic palette.
Internationally, the approach shifts slightly. We aim to showcase South African culture, often including Amapiano artists to give audiences abroad a taste of home. At the same time, we’re mindful not to overbook artists domestically, as it can dilute the experience.
Can you share a memorable moment or highlight from an NRAS event that affirmed this journey for you?
There are two moments that stand out. The first was at our inaugural event when everything went wrong—the venue canceled, and we had to move to Mia Cooper at the last minute. Despite the chaos, the energy was electric. I performed that day, and it remains the best show of my life. The crowd’s energy, the love, and the support were overwhelming. It was a reminder of the power of creating spaces that foster connection and joy.
The second moment was when we booked Mi Casa in July. It was freezing, and I worried about turnout, but the denim-themed party was incredible. Jay Something delivered an emotional speech on stage, sharing how much the event uplifted him during a tough week. Hearing how Never Rush a Sunday positively impacted both the artists and the audience reaffirmed our mission.
To what degree do you think how you present yourself is part of what you do?
For us, authenticity is key. We don’t believe in conforming or following trends to appeal to certain audiences. Our decisions—from the music to the fashion—are driven by what feels right to us.
For example, how I dress depends on how I feel. Some days, I’m in cozy, baggy clothes; other days, I’m preppy and polished. This approach extends to our events. Everything we do comes from a place of personal taste and passion.
Ultimately, if we host an event that doesn’t resonate with us, we’ve failed. Staying true to ourselves ensures that we can genuinely connect with our audience.
It’s a Sunday morning and you’re getting ready to head to NRAS. What song is playing in the background?
There are so many! On Sunday mornings, I’ll play Mac Ayres, Jack Dine, or classics like Maroon 5’s Sunday Morning. It’s soulful and sets the tone perfectly. I also love Daniel Caesar’s Freudian album and Frank Ocean’s Blonde. My own music makes it into the mix sometimes too! Sundays are for soulful, jazzy, and heartfelt vibes—the kind that ground you and prepare you for the day ahead.
What do you imagine the evolution of NRAS to look like?
I’m a big dreamer. I see Never Rush a Sunday becoming a global cultural staple. Imagine it being celebrated in speakeasies in New York, jazz clubs in Poland, or rooftop venues in Brazil. Wherever it’s held, the theme and spirit remain the same—a safe, inspiring space for people to connect, enjoy music, and be themselves.
On a smaller scale, I want it to continue inspiring and bringing people together. It should remain a platform where artists feel seen and valued, and where audiences feel part of something special.
